Bruce Markets Plans 24/7 U.S. Stock Trading With Weekend Sessions
Bruce Markets aims to launch continuous weekend U.S. equities trading, backed by PEAK6 and Robinhood, pending regulatory approval.
A Chicago-based startup called Bruce Markets is moving to introduce around-the-clock U.S. stock trading, including weekend sessions, in what would mark a significant structural shift for American equity markets. The venture, announced September 29, 2026, has secured strategic investments from PEAK6 and Robinhood and is awaiting regulatory clearance before going live.
The platform intends to leverage Nasdaq's trading technology as its operational backbone while relying on Apex Clearing Corporation to handle clearing services. The combination of established infrastructure partners and well-known financial backers signals an effort to build credibility for a market concept that has long been discussed but rarely attempted at scale in the United States.
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Weekend trading has historically been unavailable to U.S. retail investors in equities, leaving participants unable to react to news events — earnings releases, geopolitical developments, or macroeconomic data — that break outside of Monday-through-Friday market hours. Bruce Markets is positioning its continuous session as a remedy to that gap, potentially reshaping how retail and institutional players manage overnight and weekend risk.
The new weekend trading session is expected to launch within the coming months, though that timeline remains contingent on regulatory review. The involvement of Robinhood, which built its brand on democratizing market access for retail investors, adds a consumer-facing dimension to the venture that could accelerate adoption if and when approvals are granted.
The initiative represents one of the most concrete steps yet toward truly continuous U.S. equities trading, a model already common in cryptocurrency markets. Whether regulators will move swiftly — and how incumbent exchanges respond — will determine how quickly Bruce Markets can reshape the trading landscape. Continue reading at All Financial Services & Investing.
